Make it meaningful
The best work begins with a real story, a clear purpose and respect for the people it represents.
Entrepreneur · Builder · Storyteller
Building businesses
people remember.
I’m Artur Ishkaev, an Ottawa-based entrepreneur creating products, platforms and conversations that turn meaningful connections into lasting value.
EST.AI
Ideas worth building.
Stories worth sharing.
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A founder’s point of view
Business is personal.
That’s the opportunity.
I believe the strongest brands are built by caring deeply — about the details, the experience and the people on the other side of every transaction.
Since becoming an entrepreneur in 2017, I’ve built businesses around a simple idea: create something useful, serve people well and give every story the attention it deserves.
Start a conversationSelected ventures
Where ideas
become real.
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Founder & CEO
Strike Your Coin
Canada’s custom challenge coin company, helping military units, first responders, government agencies and organizations turn meaningful stories into lasting objects.
Founder
TapMe.Pro
A smarter way to share your professional identity through NFC business cards, memorable links and measurable connections.
Host
The Challenge Coin Podcast
Conversations with the people behind the coins — veterans, first responders, leaders and teams whose stories deserve to be remembered.
“Every challenge coin tells a story. Behind every coin is a person, a mission and a moment worth remembering.”
How I work
Principles over
playbooks.
Play the long game
Trust compounds. Strong businesses are built through consistency, service and relationships that last.
Keep moving
Progress comes from curiosity, useful experiments and the willingness to improve one decision at a time.
THECCPODCAST
Listen & learn
The stories
behind the coin.
The Challenge Coin Podcast explores the people, missions and moments commemorated through custom challenge coins.
Discover the podcastLet’s build something meaningful